But merely wanting to survive cannot be called holy zeal. It will not lead to a sustained U-Turn. Increased income. Another motive that drives a church to grow is to bring in more income. This might sound crass, but I have actually heard church leaders say things like, “We need more giving units in our church.” They mean people, not units. But this kind of thinking motivates some church boards. They will try a few new tactics, introduce another program, or adopt a creative methodology to draw in